Asset management software solution specialist Brightly has celebrated its first in-person client conference since the Covid-19 pandemic.

Held in Birmingham, the Illuminate Client Conference was also Brightly's first event under its new branding, after formerly being known as Dude Solutions.

The conference saw Brightly leaders reveal both a short and long-term strategy to significantly accelerate development of its asset management software solution, Confirm, bringing enhanced functionality to clients well ahead of schedule.

With the message Smarter Assets, Sustainable Communities, the conference proved to be a successful opportunity for local authority clients, and the contractors who serve them, to learn about Confirm's latest technical developments and how they can benefit their communities. 

It was also a chance for delegates to hear about Brightly's vision for the future and how the company's recent growth through acquisition has given it a truly global reach - significantly expanding the product offering available to customers.

Marc Evans, vice-president of government solutions at Brightly, said: "Our rebrand to Brightly is much more than a name change - it's a bringing together of the collective global intelligence we now have within the company. We wanted to send a clear message to our existing customers, and the wider market, that whatever their particular asset management challenges, we have the solution for them. And furthermore, that we also have the ability to offer long-term strategic support so our software works as well as it possibly can for them. 

“This event was the perfect opportunity to communicate that message directly to the many Confirm customers who attended - and it's a message we'll be communicating much further in the coming months."

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